Here are the final settings for the Samsung UE40B7000 review sample we tested, calibrated from a high-definition source using HDMI input in accordance with video industry standards in a dimly-lit environment suitable for critical viewing. These calibrated settings should also be applicable to the Samsung UE40B7020 LED-backlit LCD TV, seeing that the only difference between the two models is cosmetic. Of course, the usual caveats apply. While these settings resulted in video-standard-compliant images on our Samsung UE40B7000 HDTV set, they may not do so for yours due to unavoidable differences in input source, viewing environment, firmware versions, and baseline service menu levels. However, if you do not have the resources to perform proper calibration on your UE40B7020 LED TV, these settings should serve as a good starting point for achieving picture quality that comes close to the standard used in film studios. Still, you should at least use a basic calibration disc like the Digital Video Essentials Blu-Ray to set the black level [Brightness] correctly on your Samsung UE40B7020 or UE40B7000 HDTV. Another warning: if you are not used to D65 images, it’s very likely that you will find the resultant picture too yellow or too dark immediately after applying these settings.

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